For Microsoft and for Yahoo, the stakes are high because the marriage would come and knock Google, which dominates the upper hand on internet traffic, and therefore very profitable market for online advertising. According to the firm Comscore, the whole Microsoft-Yahoo! is a world leader in terms of attendance on the internet, with 665 million unique visitors per month, 588 million against Google and its famous search engine. Separately, Microsoft is currently number 2, with 540 million visitors and Yahoo, No. 3, with 484 million. .

The whole Microsoft-Yahoo! would also lead in e-mails and instant messaging, but the marriage Microsoft-Yahoo! fails to dethrone Google in Internet search, with 15.7% of the global market, as calculated by Comscore… against 62.4% for Google. For its part, Google last week railed against the ambitions of Microsoft, accusing him of wanting to extend its domination of the computer in the world of the Internet.

In this context, Google’s interest to help Yahoo, many analysts believe. The scenario of an outright acquisition by Google is rejected by the market because the project would be rejected by competition authorities in view of the already dominant position of Google. A partnership Yahoo!, Google remains a more realistic alternative.

meet man


.